Moving-Forward

What drives a message the farthest as well as makes it stick the longest is not simply the clarity of the message alone, but also in one’s ability to sustainably execute that which the message is proclaiming in the first place.

While in Beirut to teach my course on message strategy for social media, a good friend of mine shared this statement with a few of us.. amateurs talk about strategies, professionals talk about logistics.

Me? I have since added to this.. and historians will talk about execution. It seems so elementary. But… how often do we miss the mark with this?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s