In 2005, I made a list of 5 year goals. One alluded me and that was to write a book. In a million years, I never thought I would ever write anything let alone something like Strategistics.
This book started out as a collection of writings I had penned post my position running various retail outlets out of Portland, Oregon. But one can only live through the rearview mirror for so long.
As I began to work with various people as well as travel the world to present my class on essentially the psychology of social media, it became quite apparent that there was much more to offer in writing this book.
So, I would start again and stop again over the course of a year and a half. My hope now is that I was able to articulate well all that I have learned from my two worlds of experience.
One of starting at a company making $6.50 an hour and then ten years later being promoted to not only run that company (chain of regional bookstores) but also three other businesses as well for the same owner, who by the way holds the North American record for most earned master degrees.
The other being a world of travel, speaking, teaching, mentoring, as well as actually doing. To date, I have been able to consult, speak, and teach on these principles in Hong Kong, Kuala Lumpur, Surabaya and Jakarta in Indonesia, Kenya, Dubai, Beirut, Colorado Springs, Orlando, St. Louis, Atlanta, and Portland.
Bottom line, everybody knows somebody that has something to say. With Strategistics, I want to come alongside people and help them:
- Say what they want to say clearer
- Drive the message farther
In doing this allow them to solve the very things they are wanting to solve with their message in the first place.
My favorite part of the book is the section where I got to interview people from all walks of life around the world about how they are using these new tools to deliver their message. From Four Seasons Hotel in Beirut, some local news anchors, to an organization that works with orphans with AIDS in Africa and beyond, it was an honor to learn from so many and to have them offer a little glimpse into their world.
In just the first few days, I have been humbled at the response. Along with being added to the Urban Dictionary, Strategistics found itself in the:
- #10 in the Best Sellers in Marketing for Small Businesses Amazon.com list.
- Top 50 and listed as a Hot New Release in the Amazon Kindle store’s overall Marketing category!!!
- #11 in Hot New Releases for Marketing in the overall Amazon Marketing category which includes digital and hard copy books.
I have been equally humbled by some of the comments I am receiving:
“I feel far less overwhelmed on many levels having dug in to the practical suggestions found in these pages. Can’t recommend this one highly enough.”
“I found this book to be refreshing and easily one of the best resources out there for those of us doing our best to run & manage a company/org.”
“I’ve worked for companies dependent on effective marketing strategies for almost 30 years. So I’m speaking from experience when I say that there’s at least a million dollars’ worth of information in this book.”
“The economy has been vicious to the growth of small businesses in particular lately. But armed with the techniques and insights found here, there’s really no way you can read and apply the concepts in this book and not see an increase in stability, visibility, and profit.”
“It’s the “How to Win Friends and Influence People” guide to Social Media. Just as in that forever-classic, how-to-guide to inter-personal relationships, Gunnar has nailed the obvious in clear language in his guide to the inter-personal web.”
So, here we are. A goal has been met. I’ve published a book. I still can’t believe it. And people are reading it? Blown away!! I am grateful!
I sure hope you enjoy it. Please consider sharing this post with your community. There is a SHARE button for everything at the bottom of this post. Thank you so much!!! G!
STRATEGISTICS: The Essential Information
- You can download Strategistics on Amazon by clicking here. (I will seek to release a hard copy and audio version of the book in the next phase.)
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