Do you know what would make this sandwich a whole lot better? If there was actually something in between the two pieces of bread. And, do you know what would make that sandwich a whole lot better? Is if that which was placed in between those two pieces of bread was actually fresh.

I remember eating at a Chinese restaurant called, Cantonese Pavilion. While everyone in my family was enjoying there Chinese cuisine, there was something wrong with what I ordered. Now, why I ordered a hamburger at a place like this is still beyond me. But I digress.

I then remember how awkward it felt when my mom stood up at the table after trying a bite of my burger and announce to the restaurant patrons that this hamburger was rotten.

My dad was mortified. You want to get away for awhile? Now was the time.

I think the very reason we went to this restaurant in the first place, which by the way… was no longer in business, is because the restaurant looked like this huge reddish dome looking temple. To a kid, it was cool looking. To an adult, it was eccentric. To the passerby on the road, it was worth a look and subsequent try.

But sadly, the intrigue stopped there.

At some point, if there is food left… it will get old. In this, there is no sense in continuing to try and serve it. It’s stale, moldy, rotten, and quite frankly not appetizing at all. Plus, you may just find yourself being featured on Dirty Dining during your local news broadcast therefore letting the whole community know that you serve bad food.

This is not what the customers want, deserve, nor should expect.

Are you giving your customers (audience) what they want? Or do you still think that that which you are giving them is that which you think they want long after they have stopped coming? Or at least by the time you realized they had stopped coming.

In the real estate world, we always heard that it is all about location, location, location. For me, in the viral world… we need to begin understanding that aside from engagement, it is about content, content, content.

Do you have a sustainable plan to provide fresh content to your audience for the longterm? Or, are you going to simply rely on rehashing old news and simple rhetoric to keep your audience interested?

If your answer is the latter, it’s time you take a long hard look at how you can develop a sustainable plan for creating fresh content on a consistent basis.

If you don’t, eventually they’ll stop coming because they have already stopped listening.

In this, there’s another place down the street that is serving something up fresh already anyway. So, i’ll just go there instead.

Content building:

  • What’s your story?
  • What’s your industry?
  • What’s your community?
  • What’s your edge?

Go there, stay there, get social there, and i’ll bet… you’ll find an audience there. Don’t go there and know this… your audience will have already gone elsewhere.

In the world of social media, it is an artform to have a front of mind strategy, but it is sheer laziness to have an out of site out of mind strategy.

Nobody stays in business that way, and either will you.

What next? Read these previous posts to help get you started…