Coming off my recent blog posts where I have been discussing the importance of both knowing our audience as well as solving things over selling things, I was reminded of this profound clip…

Now, I am of the generation that saw the emergence of U2. With that said… check out this highlight reel of a speech Bono made a few years back. It was in the opening lines of this speech where Bono shares a line from his uncle Jack that completely shifted me.

So, what need will you awaken in others today?