I love love love this new Kaiser Chiefs album. It has everything I like about music in it. But, that is not the only reason I love this album. What is so brilliant about their launch strategy is that they are allowing you and me… the listener, the fan, in on producing the record.
What does this mean?
It means that out of 20 songs they have recorded, we get to choose our top 10 and place them in any order we want. We then get to create our own album cover using preset graphics and color schemes. From there, if we download the record using our paypal account, we then are given a unique URL to then turn around and offer our mix to our communities for purchase earning us $1 per record download.
Are you kidding me?
This is pretty much end-game territory when it comes to taking the affiliate strategy to the bank.
Make a great record, include your fanbase in creating the final package, invite them to sell it to their friends.
What? Did I just say that? As a longtime friend of mine said within the music industry… this is brilliant!
* However, that being said… I would be much obliged if you chose to purchase my version of the album. [insert smile here]
Now, you might be asking, who exactly is the Kaiser Chiefs? Here is a brief entry from wikipedia on them:
Kaiser Chiefs are an English indie rock band from Leeds who formed in 1997. They were named after the South African football club Kaizer Chiefs. The group’s debut album, Employment, was released in 2005. It was primarily inspired by New Wave and punk rock music of the late 1970s and 1980s, and enjoyed international success with over three million copies sold. In 2005, the album was shortlisted for the Mercury Prize. Kaiser Chiefs’ second album, Yours Truly, Angry Mob (2007), yielded “Ruby“, a number one single in the United Kingdom. They released their third album, Off with Their Heads, in October 2008.
With this new record, The Future is Medieval, they pick up where they left off offering simply excellent music with infectious melodies and hooks. Quite frankly, as I type this, I am listening to the record in full within the comfort of my headphone and I must say… download this now, put the phones on, and prepare yourself for a treat.
My first taste of the Kaiser Chiefs came via a Relevant Magazine Podcast showcasing the song Ruby several years back. One listen to this song and I was hooked. However, my favorites are When the Heat Dies Down and I Predict a Riot. Both of which remind me of what I loved about the 80’s and the good music being made today.
Here is a clip of them performing Ruby live at Elland Road:
In the end, what did we learn about this?
This band has vision, courage, brilliance, and a lot of talent.
What’s your thoughts? What’s your favorite track?