Currently preparing to release new ebook on The Mindset of Social Media along with scheduling new workshops. Please email me at gunsim@msn.com if you are interested in having me come speak, teach, or architect your brand strategy.
What I do: Seeking to unlock the frozen perceptions of social media and invite people to view it through a different set of lenses.
Just because you are using social media doesn’t make you relevant. How you use it will.
In our upcoming social media training workshop, we will discuss the growing power of social media while also looking at essential strategies and emerging trends that will allow you to best harness the power of this medium.
We will also look at several case studies to best showcase in action, how it can and should be an essential tool in your tool box of communication.
How would you like to get over 20,000 potential impressions every day with simply tweeting 4 times? That has been our result recently as we partner with others to help forward our message to their follower base. Or, how would you like to learn how we used social media to release a music album from concept to release in 6 days?
We have been traveling the world to offer this workshop now available for you here in North America.
With social media strategy, we focus on the M.I.C.E.E strategy of using this media to Mobilize, Inspire, Connect, Educate, and Empower.
We’ll also look at the SEVEN REASONS WHY I USE SOCIAL MEDIA. In this portion of the workshop, we’ll begin to break down frozen perceptions many people have as to what the value of social media really is.
Now that we have covered the why, we’ll then take a look at the HOW I AND OTHERS ARE USING SOCIAL MEDIA TO MAXIMIZE OUR ROI.
We’ll finish with looking at next steps and logistics for setting up your next social media initiative or for personal use.
We invite you to please join us for this very special 3 hour workshop presented by Gunnar Simonsen that we believe will unlock your potential and bring the world to you.
Over the past two months alone, we have taught this class in Hong Kong, Kuala Lumpur, Surabaya, Jakarta, Nairobi, Dubai, Beirut, Colorado Springs, and Portland.
With this class, we have 3 simple objectives:
- Unlock your frozen perceptions of social media
- Invite you to view social media through a new set of lenses
- Provide both tools and ideas to help the attendee apply the lessons learned
What I offer to organizations in consultation are any number of components that can help assess, architect, train, and release teams on their specific uses of social media to effectively reach both their local communities, but the global community at large with ones message.
With social media, we will discuss the current critical platforms people are using. (i.e. Facebook, Twitter, YouTube, Pinterest, etc.) In these discussion, we will look at them with a new set of lenses that will allow us to be able to construct a strategy that can effectively leverage these tools.
We also discuss content marketing and how we tell stories, awaken needs, and offer solutions.
In the world of social media, we can break down our usage like this:
- 80% of our social media use should be in relationship development
- 20% of our social media use should be in content marketing
This can be done with strategic planning which include:
- setting clear expectations and objectives
- building a social media calendar from which to manage your expectations
- launching your plan
Once this occurs, we then seek to perform ELR on our social media strategy which entails:
- Engage, Listen, and Respond
Simply put, I aim to take people from strategy to logistics to tactics to execution of a plan. In doing this, we take the attendee of a workshop or client from unlocking their perceptions of social media to viewing it through a new set of lenses to effectively using it. It is critical we do this as to best setup the attendee or client for long term success.
Reviews from international tour of workshop:
“Receiving Gunnar’s Social Media workshop in Surabaya Indonesia was a true inspiration and a serious eye opener of possibilities available to the serious who want to know how to use social media as a medium.” – Paul Hamel (Surabaya, Indonesia)
“Gunnar’s workshop increased my curiosity to use Twitter in Hong Kong and I’m diving in now.” – BS Cheng (Hong Kong)
“Social Media is the next true power you can rely on in this new era. Just name what’s your project and you will get it! Thanks Gunnar for this eye opening technique you shared on your last visit to Indonesia the other day. Success always!” – Lathifah Ambarwati (Surabaya, Indonesia)
“Understanding the full potential of Social Media enable us to increase our efficiency in communication & relationship that is critical for disaster response.” – Inban Abraham Caldwell (Surabaya & Jakarta, Indonesia)
“Gunnar’s Social Media workshop has opened my eyes to see social media not as just a media to talk about my daily life, but a lot more than that! it really helpful for me, I believe for many other people too! – Deky Junaedi (Indonesia)
“Social Media Seminar by Gunnar has helped me to see the great potential tool that I can use to connect with many people with the same passion,vision and mission in life,and also to share many benefits to the people around me so that I can interact and act together to gain positive things to the world. “ – Christopher Andios (Surabaya, Indonesia)
“Gunnar is a great communicator, and he does that with such a great passion especially for social networking. It almost looks like it runs in his blood, his lifeline. He is very resourceful, and I really appreciated the resources he gave for communicating effectively. He is very encouraging, and can almost make a non-IT savvy person to get on to social networking without any trouble. I was particularly thrilled to see all the ‘oldies’ with little /no internet and social networking knowledge, getting onto Facebook and twitter just like that. That to me was amazing! With Gunnar social networking is possible!” – Peter Shankar (Kuala Lumpur, Malaysia)
“Gunnar has increased HISG’s exposure through Web 2.0 Social Networking Tools by over 1,000% in the last 3 months!” - Michael McCausland, Executive Director of HISG.org
Email: gunsim@msn.com for more questions or if you would like to book this workshop for your organization. Gunnar is also available for private and/or group consultation.
www.gunnarspeaks.com for blog posts on social media
@gunnarsimonsen on Twitter
