Strategistics derives from a conversation with a good friend while I was in Beirut, Lebanon.
My friend made this statement: “Amateurs talk about strategies, professionals talk about logistics.” Since then, I have added this to the end of his statement: “…and historians will talk about execution.”
We are not judged by our mere expression of ideas, but by what we do with those ideas and how effectively we execute them.
Strategicians give legs to ideas. In this, there are four components to the work of a strategician:
- What do you want to do? – Strategy
- How are you going to get there? – Logistics
- How are you going to do it? – Tactics
- Doing it – Execution
Two additional components that are often ignored:
5. Measurement of it – Results
6. Adjusting to the measurement of it – Resetting
Too often we jump from the first component straight to the fourth while giving little consideration to five and six. It is the missed steps where our ideas lose the ability to last. We are impatient to perform our due diligence in following through the steps because our focus becomes on the race “to get there first.” Desperation often times lacks discipline, and yet long term and sustainable success demands it.
4,000 words are added to the English dictionary each year. While some seem completely mindless and unnecessary, others find their place in history quite nicely. We are constantly creating new ways to further our point, better describe something, or take something old and mash it with something new for the sole purpose of taking people to new places of understanding. Strategistics is just that word. Sure, you never heard of it, but chances are, you now want to know about it.
Applying strategistics to your message is the difference between developing a sound plan and infrastructure and just simply talking about it. Sure, the world could always use new ideas because many, often times, spur on other ideas; however, what the world really needs, is ideas with legs and that my friends, is what strategistics is all about.
Stay tuned for more information on the digital only September release of this book.